was prolific: On days when its owner was particularly agitated, such as in the midst of impeachment proceedings, it pushed out more than 100 tweets. Trump attacked Senate Republicans, Senate Democrats, 2016 political rivals, current administration staffers, former administration staffers, the Republican Party and cable networks. Let's do it."' Other than Trump's family, no one seemed off limits from his Twitter wrath. "He thought about it for a minute and said: 'I like it. "I said, 'Let's call you - you're the real Donald Trump,"' recalled Costanzo. Costanzo was given seven minutes to make his pitch to Trump _ "Not five minutes, not 10," he recalled in a 2016 interview. But Costanzo, who later came to work for The Associated Press, saw the then-140-character-per-message platform as a new tool that the real estate mogul could use to boost sales and reach a broader audience. Twitter was still in its infancy at the time. Peter Costanzo, then an online marketing director for the publishing company putting out Trump's book, "Think Like a Champion," helped bring Trump to the platform. He deployed its venom equally, whether insulting celebrity enemies (Rosie O'Donnell was "crude, rude, obnoxious and dumb") or entire countries (Britain is "trying hard to disguise their massive Muslim problem"). But as Trump began seriously toying with a White House run, it became a tool to scorch opponents and give shape to his nationalist, "America First" philosophy. Its owner, who had prolific experience in marketing casinos, real estate and even Oreos, used the platform mostly to promote his books, media appearances and give friendly plugs to friends.
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